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Marketplace comparison

Marketplace Fee Comparison

Compare estimated profit across Amazon, Etsy, Shopify, and TikTok Shop using one product and editable fee rates.

Enter one product model

Use this as a first-pass channel comparison. Each marketplace has its own detailed calculator for deeper checks.

Best channel

Shopify

Best profit

$20.65

Best margin

45.9%

Shared base cost

$23.00

Cost breakdown

Amazon fee
$6.75
Amazon profit
$15.25
Etsy fee
$4.28
Etsy profit
$17.73
Shopify fee
$1.35
Shopify profit
$20.65
TikTok Shop fee
$3.60
TikTok Shop profit
$18.40

Formula notes

This comparison applies one selling price and base cost across channels, then changes the marketplace fee rate.

Use the detailed marketplace calculators for platform-specific shipping, ad, subscription, and promotion rules.

This comparison uses simplified fee rates and does not include every marketplace-specific rule, tax, refund, promotion, or fulfillment program. Last config update: 2026-07-06.

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How to use this calculator

Use Marketplace Fee Comparison before listing, reordering, or launching ads. Start with conservative costs, then test how price and fees change profit.

  • Enter one product or order model.
  • Replace default rates with your actual account rates.
  • Compare net profit, margin, and break-even outputs.
  • Use related calculators for deeper platform-specific checks.

Formula

Marketplace Fee Comparison follows a simple seller economics model: revenue minus product cost, shipping, platform fees, payment fees, advertising, and other order-level costs.

  • Revenue is based on selling price and buyer-paid charges.
  • Costs include product, shipping, fees, ads, and overhead where relevant.
  • Margin is net profit divided by revenue.
  • Break-even metrics estimate the point where profit reaches zero.

Example workflow

A seller can enter a target price, product cost, shipping cost, and fee rate, then compare profit margin before deciding whether the item deserves more research.

  • Check the default result first.
  • Change product cost or fee rate to match your supplier and marketplace.
  • Try a higher and lower selling price.
  • Use the result to reject weak products faster.

Common mistakes

The most common issue is treating marketplace revenue as profit. Marketplace Fee Comparison helps expose hidden costs before they become expensive inventory mistakes.

  • Forgetting shipping, returns, or ad costs.
  • Using a generic fee rate for every category.
  • Ignoring fixed fees on low-priced products.
  • Making sourcing decisions before checking break-even price.

Related seller guides

FAQ

Can this tell me which marketplace to choose?

It can show unit economics, but channel choice also depends on demand, competition, fulfillment, and traffic acquisition.

Why is Shopify fee lower by default?

Shopify often has lower transaction/payment fees, but you usually pay separately for traffic, apps, and store operations.

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